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There are just too many good quotes in this AdFreak article about Red Bull’s planned 120,000 foot sky diving stunt.
This is probably my favourite:
It’s not easy for advertisers to get attention nowadays. There are too many distractions. That’s why brands need to up the ante and risk someone actually perishing during a marketing stunt.
Closely followed by:
If this kind of thing catches on, it’s inevitable that someone’s going to die during some brand’s desperate bid for attention.
“A brief history of pretty much everything” is an epic flip-book animation by 17 year old art student Jamie Bell.
I’ve been catching up on my Google Reader today and this is just one of the many awesome things I found on Andy Kinsella’s blog. Rather than re-post them all here I’m going to encourage you to go there as pretty much everything he posts is great.
Andy Goodridge and the clever chaps at DLKW London have made the awesome Code Organ - an application that plays any website like a synthesiser. It’s great because it’s fun, and although the functionality is clever and complex, the interaction required from the user is simple. The resulting musical randomness is also extremely gratifying. You can read all about how it actually works below…
So, we made a sythesizer that turns webpages into music, and are proud to officially unveil C O D E O R G A N
Here’s how C O D E O R G A N works:
Codeorgan analyses the <body></body> content of any web page and translates that content into music. Codeorgan uses a complex algorithm to define the key, synth style and drum pattern most appropriate to the page content.
Firstly, Codeorgan scans the page contents and removes all characters not found in the musical scale (A to G), and then analyses the remaining characters to find the most commonly used ‘note’. If this happens to be an even number the page is translated in to the Major Pentatonic Scale of that particular note, it becomes Minor if there is an uneven number.
Secondly, Codeorgan defines which synthesizer to use. This is based upon the total number characters used on the webpage – There are currently 10 synthesizer effects and the one chosen is picked based upon the percentage of content.
Lastly, Codeorgan selects a drum loop based upon the ratio of characters on the page versus the number of characters that are actually musical notes – There are currently 10 different drum loops to pick from.
So, 10 synths, 10 loops and 12 possible key signatures = 1,200 possible sound combinations, some of which are nice, most of which are not.
Let’s make some beautiful music together!
C O D E O R G A N
Yet another final variation on the Keep Calm… poster (but I quite like this one).
Thanks John!
“turns out snow falling through laser beams looks pretty amazing…”
Brighton pier lit up by lasers by French lighting studio Creatmosphere. Read the full story over at CR…
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