“ And therein lies the bottomline - I don’t care… Not “me” per se — of course I care… but normal people really and truly don’t. They are living busy, complicated lives and your marketing and communications matter very, very little in the grand scheme of things.
— Excellent article by Greg Verdino - “The problem with paid media isn’t the ‘paid’”. I’m well known at work for being a paid media hater. In my opinion booking ad space and filling it with your stupid message is lazy and people will just ignore it. Make something they care about!
