Rad to the power of sick
I remember everyone falling around the office reading an eBay auction for a “Super Rad Extreme 2000 BMX”. Turns out the bike was sold by two creatives at George Patterson Y&R in Australia. This video documents how they made a 500% profit on selling the same bike, in the same medium they bought it from, simply by writing a great description.
Vid found at IFIABTWC
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