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Rad to the power of sick

I remember everyone falling around the office reading an eBay auction for a “Super Rad Extreme 2000 BMX”. Turns out the bike was sold by two creatives at George Patterson Y&R in Australia. This video documents how they made a 500% profit on selling the same bike, in the same medium they bought it from, simply by writing a great description.

Vid found at IFIABTWC

  • 2 years ago
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I'm Phil Clandillon, Irish designer, creative director, and a founding partner at FOAM, London.

Sleevelessness is my blog about advertising, graphic design and the web. And stuff. Everyone likes stuff. You can look at my work here, and follow me on Twitter here.
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