There are just too many good quotes in this AdFreak article about Red Bull’s planned 120,000 foot sky diving stunt.
This is probably my favourite:
It’s not easy for advertisers to get attention nowadays. There are too many distractions. That’s why brands need to up the ante and risk someone actually perishing during a marketing stunt.
Closely followed by:
If this kind of thing catches on, it’s inevitable that someone’s going to die during some brand’s desperate bid for attention.
