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Operation: Sleeper Cell

Operation: Sleeper Cell is the world’s first massively multiplayer game designed to raise money for charity. The game came about as a result of Adrian Hon’s Let’s Change the Game initiative, a competition to develop an ARG that would raise money for Cancer Research UK. The 20 volunteers comprising the winning team, Law 37, worked for 8 months unpaid in their spare time to develop the game.

  • 3 years ago
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I'm Phil Clandillon, Irish designer, creative director, and a founding partner at FOAM, London.

Sleevelessness is my blog about advertising, graphic design and the web. And stuff. Everyone likes stuff. You can look at my work here, and follow me on Twitter here.
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