If you haven't seen this by now you’ve obviously discovered the Lost City Of Atlantis, snapped up a bargain two bed flat and are still waiting for the underwater telco to hook up your broadband.

I’m posting it anyway because it’s brilliant. The ten years of internet “memes” featured in this three and a bit minute vid, such as Daft Hands, Chocolate Rain, Diet Coke & Mentos etc. represent a notoriously difficult thing to harness for the purposes of marketing. The brilliant thing about this video is that it does just that, and ruins it for everyone else in the process. The very fact that the video’s director (Mathew Cullen of Motion Theory) managed to get all these crazies to take part is a herculean feat in itself. Nearly 5 million views in a week says it all – hats off and wish I’d thought of it myself.

Tom Waits puts his phenomenal bullshitting skills to work, promoting his latest tour with this hilarious fake press conference. This is a great example of clever, cost effective online promotion. The artist’s popularity and personality combine to create a piece of content which is more effective than anything most marketing types would typically create. For more info and a full list of dates, check out the original article at Wired Listening Post.

Scott Hansen has an article on this brilliant viral project by New York based designer Nikolay Saveliev. Saveliev created sleeves and inserts carrying faux–academic material on the state of the pop and music industries, but actually promoting indie radio stations. 140 copies were then “snuck” onto the shelves of record shops for browsing punters to discover. Check out the original post for lots more images.